(BTW - only 6 titles will qualify. Don't ask me what happens to the rest ...)
Go on. Guess.
Did you come anywhere near the real figure?
It's £45,000, according to the Times.
Here's some more figures from the article to make you weep:
£45,000 For one book to appear in window and front-of-store displays, and in Waterstone’s national press and TV advertisement campaign
£25,000 To feature in a bay at front of store as a ‘gift book’ in its genre and be displayed at the till
£17,000 To be one of two titles promoted as the ‘offer of the week’ for one week in the run-up to Christmas
£7,000 To be displayed at front of store as a ‘paperback of the year’ and be mentioned in newspaper adverts.
£500 Price of an entry in Waterstone’s Christmas gift guide, complete with a bookseller reviewAs for the rest of us ...Gissa quid for a cuppa tea, squire.